Complete Dry Dog Food With Horse

Wolfsblut is the right choice for your dog:

  • Grain-free
  • All natural ingredients
  • The main ingredient is human-grade meat.
  • Inspired by wolves and nutritionally balanced by vets & scientists.
  • Bespoke superfood complex
  • Suitable for allergy prone dogs
  • Detailed feeding guides on all products
  • German pet owners consistently say it’s the best & they expect the highest quality.


  • The primary ingredient in this all-natural recipe is human-grade, grazing horsemeat.
  • Additional ingredients are all selected for their beneficial impact on your dog’s long-term health and happiness.
    • Sweet potato provides a balanced recipe being low in fat but high in fibre, vitamins and minerals and the powerful antioxidant beta-carotene supporting your dog’s vision, growth, and muscle strength.
    • Natural vitamins from aronia berries, blackberries and elderberries.
    • A bespoke superfood complex of stinging nettle, dandelion and Jerusalem artichoke.
  • Free from anything that is not a natural food for carnivores especially grains (one of the most common allergy triggers in dogs):
    • Free from grains, gluten, maize, added sugar, soya, flavour enhancers, artificial colours and preservatives.
  • Also suitable for allergy sufferers and allergy-prone dogs.
  • Your dog’s inner wolf will go wild for the deliciously aromatic flavour of horse.

The WILD PLAIN recipe combines a wolf’s natural diet with the latest scientific findings about correct dog nutrition.

Active and energetic dogs require high-energy food that will replenish the energy they expend through playing and running. WIDE PLAIN ACTIVE is not an energy booster, but a well-balanced formulation that will replenish the energy your dog has already expended. The particularly protein-rich and easily digestible feed ingredients activate and relieve the metabolism at the same time. Your dog will enjoy a physical sense of well-being and be left feeling highly alert and in top form mentally. WIDE PLAIN ACTIVE is therefore suitable for police dogs, sniffer dogs, sporting dogs, hunting dogs and for pregnant or nursing bitches with high energy requirements.

The WIDE PLAIN ACTIVE recipe combines a wolf’s natural diet with the latest scientific findings about correct dog nutrition.

The main source of food for wolves, from which our canine companions are descended, is of course meat and fish. But wolves also consume fruit, herbs and vegetables either by foraging, or via the contents of their prey’s stomach. This is how wolves get the vitamins, minerals, trace elements, enzymes and secondary plant compounds they need.

However, the composition of WIDE PLAIN ACTIVE dry food goes a step further. Together with vets and food scientists, each individual ingredient has been compiled according to the type and quantity needed, so you can be confident that WIDE PLAIN ACTIVE is in line with the latest knowledge about the dietary requirements of active and energetic dogs. This makes WIDE PLAIN ACTIVE dog food unique.

  • MOS (Mannan-oligosaccharide) is a source of dietary fibre. A scientific study conducted in 2002 demonstrated that MOS promotes the development in mammals of the probiotic bacterium Lactobacillus acidophilus, which improves digestion and strengthens the immune system (1).
  • FOS (Fructooligosaccharide) is a source of prebiotic fibre. A scientific study conducted in 2010 demonstrated that FOS promotes the development of health-promoting lactobacteria and bifidobacteria in the intestines of mammals. These keep the intestinal flora in equilibrium and are considered natural opponents of coliform bacteria (2).
  • Immutop® is a Jerusalem artichoke concentrate from the Jerusalem artichoke tuber. It belongs to the daisy family and contains the carbohydrate inulin. A scientific study conducted in 2006 at the Institute of Bacteriology and Mycology at Leipzig University’s Faculty of Veterinary Medicine concluded that insulin from the Jerusalem artichoke plant promotes the growth of beneficial bacteria in the large intestine (3). A study by a team of scientists headed by Prof. Dr. Andreas Diefenbach from the Institute of Microbiology and Hygiene at Freiburg University Medical Center concluded that healthy intestinal flora strengthens immune defence in mammals and thus protects them from various bacteria and viruses. (4) 
  • Nucleotides are among the basic building blocks of life. A scientific study conducted in the year 2006 demonstrated that nucleotides help to strengthen the immune system. (5) Furthermore, they also have a positive effect on the gastrointestinal tract, as was illustrated by a scientific study carried out in 2004. (6)

Horsemeat is not a mass produced product.

  • It is one of the best tolerated and most easily digestible meats available and a great form of protein.
  • It contains a high proportion of omega-3 and omega-6 unsaturated fatty acids. As well as 11 different amino acids, vitamins B12, B6 and B3, and has a high iron and calcium content.

WIDE PLAIN ACTIVE combines the ancestral diet with the needs of your dog today, allowing it to enjoy natural and appropriate nutrition every single day. All of the ingredients in this unique recipe serve to maintain the health of your dog. That’s why Wolfsblut is Germany’s most popular dog food brand.


*1 Swanson, KS, Grieshop, CM, Flickinger, EA, Bauer, LL, Healy, H-P, Dawson, KA, Merchen, NR,Fahey, GC Jr (2002) Supplemental Fructooligosaccharides and Mannanoligosaccharidesinfluence immune function, ileal and total tract digestibilities, microbial populations and concentrations of protein catabolites in the large bowel. J Nutr 132, 980-989.

*2 Barry, KA, Wojcicki, BJ, Middlebos, IS, Vester, BM, Swanson, KS, Fahey, GC Jr (2010) Dietary cellulose, fructooligosaccharides and pectin modify fecal protein catabolites and microbial populations in adult cats. J Anim Sci 88, 2978-2987.



*5 Romano, V., Martinez-Puig, D., Torre, C., Iraculis, N., Vilaseca, L., Chetrit, C., 2006. Dietary nucleotides improve the immune status of puppies at weaning. Journal of Animal Physiology and Animal Nutriti

*6 Domeneghini, C., Giancamillo, D., Savoini, G., Paratte, R., Bontempo, V., Dell'Orto, V., 2004. Structural patterns of swine ileal mucosa following L-glutamine and nucleotide administration during the w