The Original

WOLFSBLUT was the first brand to combine the ancestral diet of a wolf with the latest scientific findings about correct dog nutrition. For over 10 years, our team of vets and food scientists have carefully selected each ingredient to maintain the health and happiness of your dog –whatever its age or breed.

The products deliberately avoid ingredients that are not the natural food of wolves. In particular we avoid using grain, as dogs struggle to digest most cereals. This is mainly due to the length of their intestinal tract. Carnivores have a significantly shorter intestine than herbivores. Furthermore, some grains such as wheat contain gluten, which can cause intestinal irritation.

The main component of all WOLFSBLUT products is always human-grade meat or fish, which is sourced from wild animals, from livestock raised in line with the latest animal welfare standards, or from sustainable fishing. All other ingredients in the recipes come from nature.

A German engineered recipe perfect for your dog

Our passion for quality ingredients and careful production of dog food starts at the top with our founder and managing director, Felix Becker. Felix personally selects the raw materials because he believes “only the finest raw ingredients can result in a healthy diet”. He is fundamentally opposed to intensive farming and genetically modified plants and is committed to using only 100% natural ingredients.

It is not just the natural and biologically appropriate raw ingredients that allow the WOLFSBLUT product range to have a positive impact on your dog’s health. Above all, it is about using the correct quantities and types of each ingredient to get the balance just right. Felix works with scientists to develop the recipe of every single product, which is what makes WOLFSBLUT so unique.

With an eye for detail, Felix continues to get samples of every product made. We are now Germany’s most popular dog food brand and yet we still treat every product like our first, and every dog like our own.

Quality assurance, state-of-the-art machinery, and gentle processing

Our recipes originate in Germany and are made in the most advanced, and environmentally aware facilities in Europe with hygiene standards you’d expect for human food production. All dry food varieties are manufactured in the North West of England, in a facility chosen, in part, for it’s innovative process that heats the raw ingredients less aggressively, preserving their natural vitamins and minerals and maintains the digestibility of their proteins. The wet food is produced in Northern Germany. There, too, the raw ingredients are processed in state-of-the-art production facilities immediately after arriving so as to preserve their freshness and vitamins. The production of WOLFSBLUT dog food does not involve the use of reconstituted meat, bone meal, protein substitutes such as soya, artificial colours, flavours or preservatives.

Germany’s most popular dog food brand

Since 2015, WOLFSBLUT has been chosen by German consumers* to be the most popular dog food brand in Germany – and you know that German’s expect the highest quality. This is a great endorsement of the hard work that the team do every day, even more so when the survey includes many top brands such as Chappi, Eukanuba, Pedigree, Rinti and Royal Canin.

* PETshop Survey conducted every two years, by Konzept & Markt and announced at the pet industry’s Heimtier-Kongress event. The surveys from 2015 and 2017 each delivered clear results: WOLFSBLUT is the most popular dog food brand in Germany, i.e. the brand with the highest share of people who know a brand and who also like that brand.

The company behind WOLFSBLUT

The WOLFSBLUT brand belongs to the company Healthfood24 GmbH, which is headquartered in Leipzig, Germany. Other brands include WILDCAT cat food. The team is focused on animal health and includes veterinarians, animal healers and veterinary assistants.